How to Use Marketing Principles When Designing Displays

Store display designs heavily rely on visual marketing to be successful parts of a store’s promotion. In blending traditional marketing elements – like visual perception – with psychology principles around memory and attention, the goal is to communicate with your customer effectively.

This can be tricky for those new to the subject, so we have compiled five tips to maximised your visual marketing.

Tip 1. Appeal to the senses

Your merchandise is different from online shopping by its physical nature, maximise its potential by considering how your product will look and feel. Try to maximise the experience in a way that cannot be replicated online, but without overwhelming your customers. Ensure your products and promotional material are organised in a method that is both pleasing to the eye and uncluttered.

Tip 2. Consider the path

Have you ever watched how you customer travels around your store? Ensure you place your brochure display holders and promotional material on the route they travel. Consider seasonal items; people love deals, so fusing merchandise with promotional material can draw customers to your displays.

Tip 3. Refresh your display

If you have regular customers or have a large display area, consider periodically refreshing your material. Passing customers will be attracted by fresh displays and new merchandise. Even older merchandise can gain a new lease on life with a different display or arrangement.

Tip 4. Consider the signage

One of the easiest ways to attract customers is through signage. Signs direct the traffic flow and draw attention to certain areas. They can also help keep the area organised and ensure shops can make effective use of the space.

Tip 5. Keep the tips in mind

Creating areas of attention in the shop, directs shoppers’ attention to the products which are important. It prevents customers becoming confused in disorganised spaces and enables stores to make the most effective use of promotional and merchandise material. Follow the previous steps to ensure you make the best use of your display holders and communicate with your clients clearly and concisely.

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