Visual merchandising is both an art and a science and for retailers that want to focus on improving sales per square footage, it's something you have to get right. Of course, before you begin, you might be looking at a blank shop display stand. For those that don't fall into the creative or artistic realm, this can be a difficult hurdle to overcome.Read More
Designing and manufacturing a Point-of-purchase display for your brand can play a big part in not just one particular product, but the overall success of your brand. In today's marketplace that is becoming saturated with new brands, it's important to make yours stand out and something you can't neglect is "brand recognition".Read More
The industry of custom manufacturing in Melbourne and the rest of Australia is growing more and more competitive. It can be difficult for businesses to keep up with technology that is racing ahead.Read More
Encouraging purchases, whether online or in-store, is all about showing the right products to the right people at the right time. Sounds simple, and it can be! As a retailer, your aim is to encourage store visitors to fill those shopping baskets and leave your establishment feeling satisfied with their purchases.Read More
With the increasing dominance of digital marketing, questions arise about whether or not it’s time to retire traditional printed marketing materials. Are brochures irrelevant in a time of social media, websites, AdWords and email marketing?
Despite the rapidly advancing marketing technology and techniques, printed material is still surprisingly important to branding, marketing and customer service. Having neatly arrayed physical materials in brochure display holders is an irreplaceable way to connect with visitors.Read More