A Step-by-step Guide to Creating your Custom POP Display

There are times when you want to advertise your products, and a standard POP display just won’t do. The old “one-size-fits-all” saying no longer sells. Customers want something new that they haven’t seen before. Otherwise, their bored eye will pass your stand without a second glance and move onto your competitor’s shiny, original design.

Custom POP displays are especially useful to mark significant events throughout the year. Father’s Day is fast approaching. Could you use that event to market to your customers in new ways?

Going custom doesn’t need to be hard work. Here are the simple steps you should take to ensure your brand is consistently exciting and current.

1)     Pick an angle.

You need to think about the content for your design. Maybe you have a brand-new product that you want to release into the world. Maybe you want to offer a ‘Father’s Day Special’ to get in those quick sales. Think about how detailed or simple you want the text to be, remembering to keep it as interesting as you can.

2)     Nail the design.

Your display should be eye-catching and unique. Create an impact with shapes and colours, making sure it fits in seamlessly with your brand. We can work together to tailor the design so it looks exactly how you want it to. Our in-house designers know how to create an engaging and on-brand display.

3)     Choose the right material.

Your images are ready to present to your potential customers, so make sure you make the most out of them. What works best for your brand and for what you wish to convey? It’s time to make the choice between plastics, cardboard, sheet metal and a range of other materials! Choosing a sturdy and eye-catching material can make all the difference to your entire display.

4)     Contact some retailers.

You’re ready to distribute your beautiful new POP display. Maybe you already have good relationships with retailers that are happy to present your new advertising material. Make sure your display fits in with your choice of retailer, so you know it’s reaching all the right customers.

If you’re ready to throw away the standardised displays and respond to new events to keep your customer’s attention, Advertising Industries can offer the complete solution. We’ll ensure every step is completed with creativity and attention-to-detail.

Contact us today so we can create your custom POP display in time for Australia’s next big event.

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