Effective Retail: Creating Advertising Displays That Really Work

It doesn’t matter how great your product is; the fact is: when it comes to retail advertising, if your product isn’t displayed effectively, underwhelming sales will almost always result.

Creating Advertising Displays

A great display should achieve three main objectives. These are to:  

 – Attract Interest
 – Retain Interest
 – Improve Sales

When retail displays follow this directive, wonderful things happen. As with most marketing hurdles in business, it isn’t as easy or straightforward as it sounds… but at Advertising Industries, we think it should be! Read on for our main tips for creating effective retail displays in your shopfront.

Advertising your brand in a display.

Imagine we’re talking specifically about a shop window, and the display shelf/cabinet/arrangement that the average window shopper either walks by or stops to look at. Your client either does or does not engage with your display. While markers that catch their attention on approach, like A-frame stands, light box advertising and other effective signage work well to highlight an attraction to your potential client, your shop should capitalise on displays that bring customers into your store once they arrive.

You don’t have long to impress- the right display that follows these rules has a good chance of anchoring sustained interest.

Window displays should:

Be seasonal and follow trending updates relevant to your brand

Use additional information such as pricing, signage and accompanying goods that tell a story your customers can ‘read for themselves’

Feature a central piece that is striking/bold/particularly relevant to the season or trend Feature ‘bread & butter’ products at eye level so that clients will immediately recognise possibility  

Attracting interest with your unique selling point is the best way to sell your brand through advertising. As a physical demonstration of what you sell that encapsulates your unique offering, the potential buyer gets to see your unique product for themselves.  

If you’re not sure how to purposefully market what you sell with an effective shop front display, reach out to the experts at Advertising Industries for advice and support. We’re passionate about shop displays that really work to attract, secure and maintain the interest of your target market, and our team are happy to help. Call us on (03) 9784 5022 for more information today.

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