Business personifies competition. You cannot hide from competitors. Not matter where you go, there’s at least 1 or 2 business that are related to what you sell. That is why having a unique product is not enough these days; you have to stand out in every way – how it works, how it relates, how it looks, etc. Marketers, advertisers, and the like will tell you that in-store display is one of the first things to separate you from the others. While it can be said that a product’s visual presentation is not the most important facet of marketing, it will be ridiculous to approach it nonchalantly. Let’s take a look at some of the ways to improve it.
THE LIGHTS
This is occasionally overlooked. Remember that a store’s lighting is vital because it brightens people’s view of the displays, which is a key factor in all of this. Make sure that this gets addressed well in the planning. Lighting can make a customer stop, look, and check out whatever it is you are selling.
ANGLES AND BALANCE
Angles and balance are important in almost anything for a reason. Attracting your customers to check your store out is all about visuals. If you blend the colors well, the visual presentation of your show will gain a lot of visitors, which would hopefully, turn into buyers. According to the experts of the industry, the darker a color gets, the heavier it looks. Think of it like the “justice scale.” It should have a very even distribution so that it becomes more pleasing in the eyes. Keep in mind, our aim here is to stimulate customers’ mood. We are hoping that we dig something from them and make them have an urge to buy at least one of our products.
MIX IT IN
Don’t forget to change it up every couple of times. Of course, the lighting, angles, and balance should always be there, but don’t hesitate to change; mixing it up is not a bad thing. Most of the time, new is better in people’s eyes. For some reason, our visual stimuli rise up when we see something new. It makes us interested and curious as to what’s it about.
MAKE THE ENTRANCE INTERESTING
This adds an extra appeal and it can make some look twice at your store. It is something that is definitely worth-investing. Strategy-wise, it has been proven that putting signs about discounts, sales, or what’s available can lure people to check a store out. Gather products that you believe are very enticing and place them up front. You may also put designed borders or what not for good measure.
Should you be interested in upgrading your shop’s merchandise and display promotions, we at Advertising Industries are always more than glad to help. With our vast experience on the matter, we are highly confident that we can uplift your brand in many ways. Click here and take a closer at some of our best selling products:
In addition, we are also offering a service that provides our clients innovative custom designs for any products. We ensure that we deliver only the best services and products, and we firmly believe we can get you the results that you want.
