Customers are heavily influenced by product and advertising displays, so it is important that yours represents your brand well. Inspire customers to make an unplanned or impulsive purchase with a custom POP display. Whether you are introducing a new product or simply want to demonstrate your product’s features, you need an advertising display company that is dedicated to custom displays.
Advertising Industries has the expertise to create innovative and custom P.O.P signage or displays regardless of your business or display needs. Stop your customers in their tracks with experienced displays that are designed to engage viewers with your brand and get them to try your product.
However, there is more to developing a custom display than simply promoting your brand. If you are attempting to approach a retailer with your point of purchase display, it is important that your custom display works with any potential retailers. In our experience creating custom displays, there is a major key point to remember when getting any new display developed.
The Retailer Comes First
While you are attempting to display your product to capture customers’ attention, you need to remember you are setting up within a retailer’s branded space. Retailers work very hard on their visual advertising and marketing displays, so your brand will need to work within these terms. If you are attempting to move into a specific store, it is important to also address the retailer’s needs. Whether this means adding customisation options to your displays or even multiple formats to give the store options, the more you accommodate a retailer, the better your relationship.
Ask your retailer if they have any recommendations about reaching the customers who shop there and if there are specific retail environment tips. To form a profitable partnership your brand must understand the retailer’s goals and needs. Not only to keep your products in the store, but the retailers can themselves become amazing representatives of your products to customers. So get them on board with your branding, engage them in your brand story and marketing communication.
Don’t be afraid to make changes or leave your custom display open to any upcoming alterations. It is important to think of the future, not only for your partnership but also for the store’s potential layout changes. Looking forward and being proactive will help build you are a relationship which is a win-win for both your brand and the retailer.
Also, Collaborate & Compromise
If a brand wants to be a true partner then it is important that they consider the retailer as an important part of their display process. Most brands must be willing to:
- Demonstrate creative thinking and bring your retailer innovative solutions
- Explore customisation solutions for retailers store and match their merchandising environment.
- Conduct testing before rolling out the full version, and consider an initial spokesperson for the brand in the first week.
- Compromise to meet a happy medium between the brand, retailer and the customer’s needs.
If you are looking for customised pop displays, look no further than Advertising Industries. We can help you get the right look for your brand and your retailer.
